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Inside H&M’s Private Lana Del Rey Concert

Posted on September 20, 2012 at 5:26 pm / Posted by

Lana Del Rey performed four of her sultry songs at an exclusive concert to launch H&M's fall campaign in New York City last night.


The concert took place at The Wooly, a chic downtown venue in the iconic Woolworth Building.


Plenty of designers showed up at the event including Prabal Gurung (pictured far left).


Christian Siriano also made an appearance (we are kind of digging his skull t-shirt).


Designer Timo Weiland, a fan of of Del Rey's, was also in attendance.  


Parisian scenester Cleo Le-Tan DJ'ed the event. 


Model Julia Stegner took a break from the frenetic fashion week calendar to attend the concert.


H&M is known for its great parties—not many brands could have pulled off throwing a fashion show, Prince concert and shopping party in one night like H&M did when it launched its collab with Versace last year. To kickoff its fall campaign the fast fashion retailer hosted a private concert with Lana Del Rey at New York City hotspot The Wooly. Considering that Del Rey is starring in the campaign, it was a fitting choice for entertainment. The Wooly’s decor—think antique wallpaper and velvet settees set the mood perfectly, and there was even cotton candy! Click through the gallery above to see the highlights from the event that was a magnet for designers including Prabal Gurung and Christian Siriano.

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