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Little Black Book: Max Mara’s Maria Giulia Maramotti’s Guide to Milan

Posted on September 21, 2012 at 12:35 pm / Posted by

Maria Giulia Maramotti, the Retail Director of the US for Max Mara, is the third generation of her family to be involved in the Max Mara group. Maramotti's grandfather Achille founded the house in 1951 [...]

 

Maria Giulia Maramotti, the Retail Director of the US for Max Mara, is the third generation of her family to be involved in the Max Mara group. Maramotti's grandfather Achille founded the house in 1951 and legend goes that the "Mara" of Max Mara comes from the Maramotti name. Maramotti is a true globetrotter (she's called locales like Paris and New York City home) but in Milan, Maramotti is very much the ultimate insider.

 

SANTA MARIA DELLE GRAZIE (HOME OF THE LAST SUPPER): "My boyfriend Roberto and I share a house next to it," Maramotti says. "Since I am not often in Milan, whenever I come back and I see one of the most [...]

 

SANTA MARIA DELLE GRAZIE (HOME OF THE LAST SUPPER): "My boyfriend Roberto and I share a house next to it," Maramotti says. "Since I am not often in Milan, whenever I come back and I see one of the most beautiful masterpieces in the world next to me, it makes me feel at home." Piazza Santa Maria delle Grazie 2, off Corso Magenta, Sant'Ambrogi.

 

IL SALUMAIO DI MONTENAPOLEONE: "I don't really have lunch there often, but when I do, it is because there's something to celebrate," Maramotti says. Via Monte Napoleone, 12; ilsalumaiodimontenapoleone.it.

 

TRIENNALE DESIGN MUSEUM: "When I was a student, I used to go studying in the library and then have a nice aperitivo in the park next to it," Maramotti says. "It is one of my favorite museums in Milan." [...]

 

TRIENNALE DESIGN MUSEUM: "When I was a student, I used to go studying in the library and then have a nice aperitivo in the park next to it," Maramotti says. "It is one of my favorite museums in Milan." Viale Alemagna, 6; triennale.it

 

BRERA: "From the Radetzky to the Bar Jamaica, everyone you know in Milan is there, anytime," Maramotti says of this Milan neighborhood.

 

PLASTIC: "From Sting to the Rolling Stones, everyone [has] had an after concert here," Maramotti says. "It is the greatest underground and edgy club in Milan. It is definitely worth a look." Villa [...]

 

PLASTIC: "From Sting to the Rolling Stones, everyone [has] had an after concert here," Maramotti says. "It is the greatest underground and edgy club in Milan. It is definitely worth a look." Villa Umbria, 120

 

SPAZIO ROSSANA ORLANDI: "[This] is a vintage furniture shop in Via San Vittore. It is my favorite store in Milano...it's like entering into another world," says Maramotti. Via Matteo Bandello, 14/16; rossanaorlandi.com.

 

ANTICA TRATTORIA DELLA PESA: "You can have the best 'cotoletta alla milanese' here," Maramotti shares. "It Is a typical Milan restaurant, I used to have dinner there with my grandfather Achille." Viale [...]

 

ANTICA TRATTORIA DELLA PESA: "You can have the best 'cotoletta alla milanese' here," Maramotti shares. "It Is a typical Milan restaurant, I used to have dinner there with my grandfather Achille." Viale Pasubio, 10; anticatrattoriadellapesa.com.

 

SAN SIRO FOOTBALL STADIUM: "I am a huge fan of AC Milan, so some of the most exciting nights of my life as a supporter are related to this place," Maramotti says. Piazzale Angelo Moratti.

 

RISTORANTE PESCHERIA DA CLAUDI: "Sells the best fish in Milan...go there around 7 p.m., get a glass of prosecco and a plate of the most delicious Italian sashimi...while looking at Piazza Santo Spirito, [...]

 

RISTORANTE PESCHERIA DA CLAUDI: "Sells the best fish in Milan...go there around 7 p.m., get a glass of prosecco and a plate of the most delicious Italian sashimi...while looking at Piazza Santo Spirito, one of my favorite sites in Milan," Maramotti advises. Via Cusani, 1; pescheriadaclaudio.it.

 

THE ROCKET CLUB: "Best live music in Milan, but first you have to find it," Maramotti says. Via G. Pezzotti, 52; therocket.it

 

Maria Giulia Maramotti, the Retail Director of the US for Max Mara, is the third generation of her family to be involved in the Max Mara group. Maramotti’s grandfather Achille founded the house in 1951, and legend goes that the “Mara” of Max Mara comes from the Maramotti name, while the “Max” comes from the name of a man in the town of Reggio Emilia, where the house was founded and is still based.

Maramotti is a true globetrotter, but after time in Milan and Paris she now calls New York City homebase. When we asked Maramotti about the difference between living in New York City versus Milan, Maramotti shared: “New York City is the melting pot, where everything is happening at the same time and [it is] super frenetic. Milan is frenetic too, but not in a way as big as New York. In New York, the mood is different, you have your favorite places, you hang out with your friends, and systematically leave the city for the weekend, especially in the summer. In Milan, you can easily go around by bike or scooter, and spend an entire evening having drinks and chatting in a square or open space at a bar where you know practically everyone.”

We also had to ask Maramotti’s opinion on the differences between the way New York City and Milanese women dress. “I would say that women in Milan are a little more ‘classic’ but in a good way: sober, understated and still very elegant,” she said. “You would not see so many high heels in Milan. The Milanese woman is wearing pants with flats and a blazer with a blouse: they’re obsessed with good accessories. To me the Milan woman is a little less of a fashionista than the New York woman. I love how edgy the New York woman can be, and I love that they dare with prints and colors (whereas in Milan it is not the norm)…I think I am a little bit of both women, which is great!”

As Milan fashion week is upon us, there was no better insider than Maramotti to ask to share her favorite haunts to go to in Italy’s fashion capital. From an old world restaurant that Maramotti used to dine at with her grandfather, to a seriously cool live music venue, Maramotti’s picks are not to be missed.

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